New Coke: The Most Notorious Marketing Fail
August 17, 2010 Leave a Comment
Coca Cola, the most famous brand in the world is also responsible for the biggest marketing blunder. Introduced in 1985, “new Coke” failed to impress and was subsequently axed less than 3 months after its launch.
The “regular” Coke was subsequently re-launched as “Coca Cola” classic, with sales of the drink increasing in the process.
