Bebo
September 10, 2010 Leave a Comment
In 2005 Bebo was one of the most talked-about social networks, ranking alongisde Myspace in terms of populatrity. The network had worked a niche for itself, targeting teens and pre-teens. They also pioneered some of the first mainstream web series, and even producing their own. The website counted 40 million users worldwide and nothing could have predicted that a little more than a year later, Bebo would see its profits fall by 143%.
But that’s exactly what happened. Bebo was first bouth by AOL in 2008. Instead of building on the company’s assets, AOL virtually buried the social network, which was finally re-sold to Criterion Capital Partners in May 2009.
