Gap: and the crowd said no
October 19, 2010 Leave a Comment
Here is a story truly impressive: a few days ago GAP presented its new logo which was rather surprisingly missed and seemed to be the result of a session of PowerPoint 30 minutes. In short, GAP announces its new logo with all that stuff around but not everything goes as planned because users (who must be GAP customers) expressed their rejection of the latter.
Some have hijacked the logo by creating generators logos in the style of the new GAP and others have launched a competition to create a level of contribution worthy of the finest competition crowdsourcing. Everyone was awaiting the response from the brand that has finally used his Facebook page to say they liked their new logo, but they were watching carefully the proposals of each.
And yesterday’s change of position GAP abandoned their new logo to return to the old with the release of a press release entitled: “GAP LISTEN TO CUSTOMERS AND WILL KEEP CLASSIC BLUE BOX LOGO”.
